david nelson
Strategic Creative Direction.
As a key digital communication method, email is often a low cost, top of the funnel method of collecting leads, spreading new or promotion, or creating awareness. From email that plays a key role in ecommerce ecosystem, to messaging meant to inspire or engage or educate, I’ve been a part of email for many different purposes. From design, to optimization, to deliverability, I can help your email program reach it’s loftiest goals.
Email - segmentation testing for demand gen.
Deluxe Corp
As a critical demand gen vehicle in its e-commerce program, email delivers ShopDeluxe coded revenue in excess of 45 million/annually. Part of an extremely rigorous testing and optimization program, creative, copy (subject line, snippet, headline, body), offer, experience and formats are continually tested against a variety of KPI’s and response benchmarks. The program, as a result of this testing, has achieved growth rates and response increases of in double digits for five years straight.
Credits: Deluxe UX,, Dan Cheung, Jason Troiden
Email - A/B/C testing for demand gen
Deluxe Corp
Creative too dry? Too provocative? Messaging too feature/benefit focused? Are there hurdles to take action? Call to action not clear? A/B/C testing for creative and copy at Deluxe seeks to optimize the creative email elements, identifying the optimal recipe for a given demographic, and bringing a statistically valid benchmark to subjective, aesthetic design.
Credits: Deluxe UX, Dan Cheung Jason Troiden
email - email design for demand gen.
Deluxe Corp
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Credits: Dan Cheung, Michael Lewis, John Raddack, Jason Troiden
