david nelson
Strategic Creative Direction.
Kiosks, Mobileand OOH
I've been involved in designing websites to meet a variety of needs. From E-commerce to advertising, from awareness to education, i've been involed from strategy through execution on web solutions from SMB startups to fortune 1000 behemoths.
Kiosk application
Dyson
Dyson wanted to create a pilot kiosk application to better understand the correlation of information delivery and sales trends at the point of sale. To accomplish this, an application was created that served as a complete suite of Dyson product info, a “help me choose” product configurator, and an after hours sales training tool. Data mining was incorporated, and the application integrated to the POS system, to connect informational requests and recommendations to actual buying trend info at the point of sale. Dyson was able to identify different marketing content and see in close to real time the effect on POS metrics.
Credits: Dan Cheung
Tablet app - Safire BLU Duo
St. Jude Medical
Due to the vast regulation and complex informational requirements in the medical device industry, and a strong desire to seem “technologically enabled” in a tech driven sector, St. Jude Medical commissioned an app as one of the primary marketing launch vehicles for it’s newest ablation catheter. As a bleeding edge “in development” product, maintain rapidly changing specs and information across a network of over 1000 field reps, often in situations where website access is unavailable or unreliable. An downloadable, self updating android/IOS app was created, incorporating the latest marketing materials, white papers, and other sales materials, and deployed to the sales team. The project was so successful that a full scale app deployment plan was developed, moving the sales teams to tablets/apps away from the legacy presentation, website and laptop methods. Time to market and cost to produce were both double digit decreases, with an almost complete elimination of lack of compliance issues
Credits: Garrett Voight, Brian Michael
Kiosk application – eCheck informational
Deluxe Corp
As part of its eCheck industry pre launch, Deluxe Corp opted to use a self-service kiosk for financial industry insiders on a financial institution roadshow. The goal was to be able to give scripted presentations but have the same content be able to be served up in self-service “guide me” mode. Kiosk hardware was determined and fixturing created to give the solution shelf life beyond that specific product line. Tactile impressions were important for a tech-enabled base, filled with slow to adopt legacy bank leadership. And flexibility/usability was key. The project was so successful a program was created to actually provide the content running on tablets to enable adoption for select bank customers.
Credits: Dan Cheung, Jason Troiden
Gabberts, a provider of high end, custom designed home furnishings sought a high end solution to provide information and way finding for it’s clientele that would rather browse than ask questions. It needed to be provided in a high end fashion, synonymous with its space and client expectations, and was also used as a means to sign up for newsletters and events (lead capture) as well as manufacturer marketing materials. The Kiosk was also coordinated with an in-house digital signage solution, manipulating displays to show content that aligned with the users tastes and selections, as well as the environment. The result was a polished, premium, interruptive yet sublime experience.
Credits: Michael Lewis
Kiosk application – wayfinding, information and promotional
Gabberts
Tablet app - SImmetry
Zyga Technology
As a newly funded medical tech company, the marketing launch for it’s SImmetry product needed to create a splash in a crowded tech marketplace. In addition, compliance with rapidly changing regulatory considerations needed to be addressed, as well as compliance and accessibility issues. The result was the SImmetry app. Deployed via IOS and Android, the app addressed the original objectives of the program, while providing an immersive, interactive 3d experience of the procedure, and the products features and benefits. Ease of update, compliance and “wow” factor enabled audiences to experience the feature set in a unique and memorable way, in a framework that could be utilized for additional products as they launched.
Credits: Joel Erkinnen